When Max Factor first developed foundation for film, he was swamped by an overwhelming demand from Hollywood actresses. Foundation became a way to instantly improve the beauty of a woman’s skin. When applied correctly, foundation is meant to even your skin tone and be the base to the rest of your makeup.
But for one reason or another, alot of women are afraid to use foundation. But once you learn the basics of foundation, (ie selection and proper application) you will no longer fear this essential makeup tool!
1. Determine skin type-
(dryer and/or mature skin- look for creamier consistencies)
(oily skin types- powder foundation or water-based liquid with matting ingredients)
(normal skin types- you can pretty much try anything!)
2. Select the coverage you desire – full, medium, sheer, tint, BB creams, etc… You decide. But I always say its easier to chose a full – medium coverage and you can chose how much to build upon)
3. Application technique- my favorite application is using a disposable sponge or beauty blender so I can control the amount of product and can build up the coverage. But you can also use stippling brushes, or foundation brushes, or you can even use your fingertips.
Additional foundation tips:
-Dont match it based on your hands for wrists. Foundation must match your neck and, if exposed, your chest.
-Dont use your foundation to make you look tan. Fundation is not meant to be used to darken your skin; its meant to even out your skintone and prep for additional makeup. Instead, go for a bronzer.
-Dont get tricked into buying “mineral makeup” because you think its safer. -All cosmetics contain minerals, but mineral make-up is not always 100 percent natural. Mineral pigments are used in almost every type of make-up, giving products most of their color. Mineral make-up manufacturers sometimes claim that their products are purer and safer than standard cosmetics because they omit many man-made ingredients, but that’s not the case across the board. You may actually have adverse reactions to all natural ingredients so just be careful you don’t get caught in all the hype and educate yourself!
I highly recommend doing research on what foundations are going to work best for your skin type and needs before walking into a store. Once you are in the store, (I recommend going to Ulta or a makeup counter to purchase your foundation) don’t be afraid to ask the sales associate for help and sample out a variety of foundations until you find the best for you. If there is one makeup splurge you want to spend, spend it on foundation!
I hope I took the fear out of foundation and remember you can always contact me if you have more questions!